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Welcome to Substack, Joe!

I'm not aware of many people in the THR space publishing their views here, so I am excited to see you contributing to this topic.

I agree that THR products are essential and valuable in improving public health. I certainly agree we are not doing enough to help people who smoke. Improvements to the regulatory process could help bring more THR products to market sooner and provide consumers with options they want to use.

I found it interesting that you mentioned "youth-appealing flavors." I've never seen a scientific definition of that term. I mainly see it used as an argument for banning THR products, or at least any products other than tobacco-flavored.

I'd love to hear your definition of a "youth-appealing flavor." Is it the flavor, flavor descriptor, or both?

If a THR product has a "youth-appealing flavor," is that flavor a "youth-appealing flavor" for all age-restricted products? (I'm thinking of adult products outside of nicotine when I ask that.)

In your opinion, how do we balance the preference of adults who use flavored products to stop smoking (and remain smoke-free) with any potential appeal those same flavors might have for anyone under the age of 21?

I look forward to reading your next post!

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